Pretest Understanding of a Marketing Message

Collect impressions of an exact message version: what it communicates, whose voice it conveys, and which wording remains ambiguous. This exploratory pretest is neither an offer concept test nor a forecast of clicks or sales. Use responses for the stated purpose and do not include personal or confidential information.

Preview of the questions only.

1. Which version of the message did you read, and in what context?
2. In your own words, what is this message trying to communicate?
3. Who seems to be speaking to whom? What gives you that impression?
4. What promise, information, or next step did you understand?
5. Which words or passages seem ambiguous, or does nothing seem ambiguous to you?
6. What seems relevant or irrelevant to you in this message, and why?
7. What concern, question, or missing information comes to mind? If none, say so.
8. Which passage would you change to make the message easier to understand, and why? You can also suggest no change.