Market Research – needs and fit

Simple questionnaire to understand needs, usage, barriers, and choice criteria to inform positioning and product priorities.

Preview of the questions only.

  1. Describe your activity context related to this type of offering.
  2. How do you currently address this need?
  3. What difficulties do you most often encounter?
  4. Which outcomes do you primarily expect from a solution?
  5. In which situations would you mainly use such a solution?
  6. Which criteria will matter most in your choice?
  7. What level of investment would seem appropriate to you, and why?
  8. Who is involved in the purchase decision and how?
  9. What objections or risks do you perceive?
  10. How do you discover new solutions in this domain?
Use Template